Publishing Blog Posts from Claude with the Bloting Connector

Sometimes publishing a piece is more cumbersome than writing it. You have to open the editor, paste in the content, adjust the formatting, and click the publish button. Even when the content is ready, you still need to confirm which publication to post it to and review the result before making it public.

By connecting the Bloting connector to Claude, you can complete this entire process in a conversation. You can check your publications, draft the post, review its preview, and proceed to publication or approval all at once.

From a request to a draft

First, tell Claude where you want to post the piece. Through the connector, Claude retrieves your list of publications and confirms which site to publish to. If you have only one site, it proceeds with that site. If you have several, it asks which one you want to use.

The important point at this stage is that the target publication is confirmed before the post is written. If multiple sites are connected to the same account, you can make sure you have selected the right one before drafting. This helps prevent accidentally saving a draft to another publication.

Once the destination is set, describe the topic, length, and structure of the post. For example, you can tell Claude what the piece should cover, how long it should be, and how the introduction and body should be organized. Claude then uses this information to write the body in Markdown.

The completed post is saved as a draft in the selected publication. The draft remains private, so no one can see it until it is published. Because the post is not made public immediately, you can review its content and structure and make any necessary changes during the drafting stage.

If you need to revise the draft, you do not have to reopen the editor and make the changes yourself. You can simply tell Claude what to change. For example, you can give specific instructions such as:

• Make the second paragraph shorter
• Reorganize the structure of a specific section
• Increase or decrease the length of the post
• Smooth out the flow between paragraphs

A new version is saved each time a revision request is applied. This means you do not lose previously written content and can compare versions before and after a change. If you do not like the direction of a revision, you can also restore an earlier version. Because versions are preserved even when drafting and revision are repeated, you can refine the post while reviewing the changes.

What to check at the draft stage

After the draft is created, it is a good idea to review its content and structure first. Check whether the topic follows the requested direction, whether the length is appropriate, and whether the paragraph order feels natural. If you want to revise the title or a specific part of the body, describe its location and ask Claude to make the change.

At this stage, the draft is still private. You can therefore revise it several times before publication, rewrite parts of the post, or compare it with earlier versions. The ability to save a completed piece as a draft and review it, rather than publishing it immediately, is one of the advantages of a conversational publishing workflow.

From review to publication: Check, confirm, and publish

Once the draft is complete, it goes through a preview review before publication. The preview lets you see what the page will look like when the post is public. This is the stage where you check whether the body is arranged as intended and whether the paragraphs and formatting appear naturally.

The review result is one of three options: “Ready,” “Needs review,” or “Blocked.” Based on the result, you can determine whether anything else needs to be checked before publication. If the result is “Ready,” it means the post has passed the technical review.

However, “Ready” does not mean that the factual accuracy of the content has been verified. You must separately check whether the information in the post is accurate and whether its claims and explanations are supported by evidence. Do not assume that every part of the post is factual based solely on the connector’s review result. Fact-checking remains the writer’s responsibility.

Once the preview review is complete, ask Claude to publish the post. Depending on your connection settings, the post may be published immediately or may require separate approval. If approval is required, an approval link is provided.

Open the link and approve the post yourself to make it public. This approach lets you review the draft and preview before making the final decision to publish. If the post will be published immediately based on your publishing settings, it is a good idea to check the content and publication target one more time before making the request.

What to check after publication

Once the post is public, you can view the published page right away. Confirm that publication is complete and check whether the body appears as intended on the live page. Compare the published page with what you reviewed in the draft or preview to verify its final state.

However, a published page does not necessarily appear in search engines immediately. The timing of search engine indexing depends on each search engine’s schedule. Therefore, if the post does not appear in search results right after publication, there is no need to assume that it has not been published.

The complete workflow

The publishing process with the Bloting connector can be summarized in four steps:

1. Check the site: Claude checks the list of connected publications and selects the site where the post will be published.
2. Create a draft: After you provide the topic, length, and structure, Claude writes the body in Markdown and saves it as a draft.
3. Review the preview: Check what the page will look like when published and review the result of the inspection.
4. Publish: Ask Claude to publish the post and, if necessary, make it public yourself through the approval link.

Throughout this process, the draft remains private, and a new version is saved each time you make a revision. This allows you to revise the post through conversation, compare versions, and review the preview before publishing instead of making the post public immediately after writing it.

In short, the four steps are site confirmation, draft creation, preview review, and publication. The biggest advantage of the Bloting connector is that you can handle all four through a conversation. Writing and publishing do not have to be separate tasks. You can move from a draft to a public post within a single conversational workflow.